Check out this blog entry from Idea Couture… it touches upon some of the things we’ve read and discussed in class.
Any thoughts about the (brief) article?
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February 21, 2012 at 3:49 pm
jeffreybardzell
One of the justifications for the now decades old scientific study of design thinking (e.g., Cross, Simon, Lawson, and people like that) is precisely the desire to transfer “design thinking” to non-designers. Doing so also benefits designers, as they are more likely to be understood and appreciated if such understandings exist. It would also contribute to the sort of “design culture” that Nelson & Stolterman advocate.
February 21, 2012 at 5:21 pm
colinmgray
I agree with Jeff’s sentiments, above. And I agree with the general thrust of the article, exposing design thinking as something that can and should be implemented in other fields. However, the article seems to make an assumption that design thinking is not present in traditional branding or graphic design firms. While this may be true in some instances, a blatant statement like is cannot be made–there are plenty of examples of design firms that incorporate just these processes that mark design thinking in their approach to design. Just my quick thoughts, coming from those industries.
February 23, 2012 at 2:01 am
craigharkness
Sounds pretty much like the games industry. The artistic and technical elements, having to balance the creative vision of the project with the constraints of the project (whether technical, skills based or financial among others) and needing to work with others and having to create prototypes to visualise the design both for the team and the publisher in order to gain feedback.
Admittedly on that last point regarding the publishers, often not enough is done to incorporate them into the design process but it’s changing slowly.