What is sequence analysis:

  • Picking out a piece of a film that seems cohesive as a part
  • Look at it in parts to find the meaning or intention
  • Sequence into parts to look at the pieces and distinct parts to examine the details for meaning
  • Deliberate detail analysis, painstaking
  • Language of film – allows you to identify elements and talk about them on different levels


  • Self-identified
  • Has a beginning and end
  • Analogous to a chapter in a book
  • 7 – 12 minutes of film
  • song/verse

Elements of sequence analaysis

  • chart/camera angle/dialogue – transcription
  • depth of field
  • effects
  • color
  • articles of a film and reviews of reviews (source materials)

Why do we do sequence analysis?

  • reflect on it, see meaning in the detail
  • structuralist approach for symbols
  • deep awareness
  • fine points
  • pinpoint issues
  • important features of relationship
  • determining how much intention the director or interaction designer used at this level
  • Gestalt verses looking granularly.  Emergence
  • Merging lifeworld of the creator of the film and yourself – how well they conveyed the meaning, what worked and what didn’t
  • More than the individual – relationship between things, the small and the larger picture

Activity #1 – Sequence counting in a minute in a half:  World of Warcraft – Here Without You

  • Ranged from 35 – 2
  • Time, movement, location, scene, expressions, narrative, editing, transitions (how people in class determined sequences)

How do we pick a sequence for interaction design

  • look at it from a particular ideal user
  • look at it from several small sequences based on different individual users
  • we want to situate and analysis from a particular lifeworld and experience
  • ideal reader of the text in terms of film, should still be that way for interaction design (addresser and addressee) rather than one real person in the world

How do we do it in interaction design

  • Key strokes – old style no necessarily reflecting of the end user
  • Silverback, think aloud, eyetracking –> put these together for comparative sequences

Activity #2

  • Short, simple and manageable interaction for sequence analysis, work on in class during Thursday to turn in next Tuesday, group of 3