Here is a quote* that I read 2 days ago and have been thinking continuously about ever since:

What’s interesting for the future of service design is the notion of serving, which is dif- ferent from helping or fixing, in designing a holistic service. Rather than developing a static blueprint, the design community can explore how to express the ways in which people experience services emotionally and socially, and how services might adapt as people use them over time.

How does framing design as “service” rather than as “fixing” or “helping” change the way we think about design?

* The quote is from Forlizzi, J. (2010). All look same? A comparison of experience design and service design. interactions. New York: ACM, 60-62.

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