Read these two posts first..

http://www.underconsideration.com/brandnew/archives/dc_may_be_its_own_villain.php

http://www.underconsideration.com/brandnew/archives/follow-up_dc_comics.php

Though I don’t read comics, I found this interesting. With the leak of DC Comics’ new logo work in January came plenty of early critique (read: internet furor).  Just check out some comments. People had no context to work with, and without context imagined a boring, mediocre logo with some late-90s gradient work. Obviously, not how it ended up turning out. Much of what we design has fairly well-defined contexts to work within, whether a static website or a museum exhibit. But, when something only exists–or only exists properly–in context, that makes me believe it to be much less likely an output of artistic expression. When defamiliarization or reinterpretation of context are difficult or near impossible, does that mean something can no longer be a form of artistic expression?

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