For Douglas Keller’s reading, I assume it was written in the 1990s and before the 2000s.

I just want to comment on the last paragraph that talks about the proliferate of technology (such as the Internet) and it’s effect on culture industries – which is previously defined as the industrialization or commercialization of culture by the likes of Hollywood.

I wrote down on the margin, in respect to the effect of technology on culture industries today, that it seems to be diminished or more balanced out.

With the likes of Netflix, Hulu, Amazon Prime Instant Videos as movie streaming services, we are having an ever increasing exposure to movies of wider variety than cinemas or HBO. And with the current policies of delayed releases, some of us are forced to watch other films – films that may not regard as mainstream, films that are part of a sub-culture.

The counter-argument can be that, the act of exploring more non-mainstream films, maybe itself another form of ‘culture industries’ – depending on recommendations. Like what Jeff mentioned in the previous class – the books that we see on the front page of Amazon are probably not published by independent writers, but by major publishers.

I guess I just wanted to argue that unlike the prediction by the author – that there will sort of be a linear progression of this ‘culture industries’ aided by technology, we are currently perhaps less susceptibly to the commercialization/industrialize of culture because of the variety of selection we have.

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