If we try to match cinema and interaction design in a 1:1 mapping way, maybe it is really hard to say yes. But step back and look at interaction design just as a member of the new media family will help us to understand the author’s propose.
When cinema art came out it changed the way how the previous static media (i.e. printing) told stories. Similarly, when computer enters our everyday life and we are experiencing the changes digital media has brought to us, interaction design has been changing the way how traditional media (i.e. printing and cinema) tells the stories. I used the word “story” because I think no matter it’s printing, cinema or computer, the people behind the “interface” is trying to create dialog with us.
And actually even though not all of us agree with the metaphor the author is using, we are actually doing a similar job as a book editor or a film director because we are creating dialog, we are telling stories, we present information and we want to make changes even though we didn’t realize that. The difference is we give people more controls and we don’t direct their thoughts, we surport their intentions and make use of technology to make all of these happen.
So in this way the metaphor of whatever printing or cinema or any other types of traditional media really makes sense. The detailed method and tool and process are different but we can really find out how new media inherit the others’ languages and develop its own. And this can also help us to think about our role and responsibility as interaction designer.