While I was reading the Lowgren reading on Use Qualities, I overheard a Blackberry commercial  that introduced the Z10 as “a fluid experience.” I was unable to find that particular commercial on Youtube, but I did look at the Blackberry site and found the Z10 page that introduces the phone.

Also, watch this video:

Notice these words and phrases that reflect Lowgren’s use qualities:

  • Flow
  • Designed to keep you moving
  • Seamless
  • At your fingertips
  • Adapts to you
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