While I was reading the Lowgren reading on Use Qualities, I overheard a Blackberry commercial that introduced the Z10 as “a fluid experience.” I was unable to find that particular commercial on Youtube, but I did look at the Blackberry site and found the Z10 page that introduces the phone.
Also, watch this video:
Notice these words and phrases that reflect Lowgren’s use qualities:
- Designed to keep you moving
- At your fingertips
- Adapts to you