Coca-Cola Machine

One of the new Pop dispenser machines

Recently, I visited a restaurant that had these new Coca-cola machines and I feel that this is a great example of Dunn and Raby discuss in their map of unreality paper. Certainly this artifact is a product design, but I would also argue that it does not challenge Dunn and Raby’s notion of Commodified Imagination. Dunn and Raby state:


. . . but it is usually focused on aesthetic, communicative, and functional possibilities for new media rather than visions for how life could be, and mainly take the form of digital craft rather than future speculatio


I would say most would argue that these machines are more aesthetically pleasing than the older models. I feel it has retro-futurism vibe to it with it’s bright red exterior and the round oval hole where one put his or her cup to fill.

With that said This design doesn’t raise the question if we should drink more pop, or even a health

ier world. Instead, borrows the retro-futurism design language and unlike many retro-futurism ideas and designs, this design doesn’t imagine a better utopia from which we can live in. Instead, its design encourages the drinking a wider variety and more pop.