Recently Jeffrey Bardzell created a blog post entitled, “Roy’s Coca-Cola and Critical Design” and like Andy Warhol, created a Brillo Box, Jeff posed the question could a blog post be art. First, allow me to elaborate, Jeff created a blog post with two interesting perceptual difference between Roy’s earlier blog post, Coca-cola and Critical Design  The first change is that in Jeff’s Post he has has changed title adding Roy’s name to the front of it and changing the “c” in cola to a capital letter, and the second –  and arguably more interesting  – is that Jeff has changed the category from Humor to “This Post Is Itself A Work Of Art“. Danto argued

But that was Warhol’s marvelous question: Why was Brillo Box a work off art when ordinary boxes of Brillo were merely boxes of Brillo?

In a similar way, Jeffrey has called attention to his post, defining it as art and raising the question can a blog post be art and are other blog posts made in this blog art as well?

As Danto argued with Andy Warhol, I will too argue that Jeff’s blog post, “causes reflection on what makes it art, when this will not be something that meets the eye just as the film demonstrates how little is required for something that meets the eye.” Interestingly enough however, Danto argues that,

“Warhol’s way was clearly a via negativia. He did not tell us what art was. But opened the way for those whose business it is to provide positive philosophical theories to last address the subject.”

Finally, I would argue that this is where a difference lies between Andy and Jeff. Unlike Andy, who as Danto argues, did not classify his Brillo Box as art, Jeff clearly has categorized his post as art and this represents another philosophical joke within the context of this blog that is commenting on both Andy Warhol’s Brillo Box and Roy’s Coca-cola and Critical Design. This makes it in a way similar to Brillo Box because it poses these questions to ask the reader.

 

 

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