While reading “Cinema as skin and touch” two quotes resonated the most with me.

                         ” In LA., nobody touches you. We’re always behind this metal and glass. I think we miss that touch so much that we crash into each other , just so we can feel something.” (Pg.1)

This quote suggested the lack of utilizing ‘touch’ sensory, especially in today’s technology. We touch things to feel things. It adds to our perception and the process of sense making.

                           “The idea of haptic perception, according to which the eyes function as organs of touch, letting what she calls haptic images appeal to a more complex multi-sensory perception.” (Pg. 9)

Based on this concept of ‘haptic perception’,  a company from California has developed a technology in which the physical buttons come out of the touch screen for people to have the dimension of materiality and feel it while operating technology. Now, I am not entire sure how these buttons come out but from the pictures below it seems like they are utilizing haptic perception by giving 3D effect to buttons on the screen.




According to the CEO of the company, “As human being we really want to be able to feel things. We want tactility”.

URL: http://www.medgadget.com/2012/06/tactus-redefines-meaning-of-touchscreen-blind-folks-have-reason-to-rejoice.html

Though this type of technology is still in its conceptual stage, I am excited and curious to know what might be its future. More and more people want to return to their old phones with buttons as they get to feel them while operating.