I am still playing around with my final paper topic somewhat, but I am thinking something in respect to what I want to call the post-Facebook political campaign (Mitch writing about political campaigns? Who would have thought?). Here is what I’m thinking about and my basis:
In 2008, the Obama Campaign used social media heavily as a campaign tool to get the name and positions out there, much more and effective than, say the McCain Campaign. However, since then, the use of social media has dropped off, in fact, did we really see that much of a push on social media to sign up on HealthCare.gov? The Obama Administration appeared to have moved on from social media campaigns, other than a few paid Facebook ads here and there. What happened? Are we now moving backwards to what it was before 2008? How are we going to capture the youth vote now if they are moving away from social media? Why are we moving away from social media?
My favorites are the Twitter trends which are many times put together by Super PACs to make it look as if everyone is feeling a certain way nationally on Twitter in an effort to persuade younger voters to be more conservative or liberal, but do these really have an effect?
That is where I am at with my paper. Right now. Exploring what I have already observed and personally think this is a topic I could shape into my capstone project.